Global e-commerce provider Shopify has announced that it is updating its platform by introducing a host of new features that allow its customers to unlock personalized versions of online stores on the platform.
Shopify has announced that it has added more than 100 new features to its core offering, along with partnerships with Apple, Google, and Twitter.
The new features offered by Shopify cover decentralized finance (DeFi), non-tradable tokens, cryptocurrency, business-to-business (B2B) marketing and sales, and other categories.
Shopify Introduces Token Gate Stores and NFT Marketplace
The highlight of the launch is Token-Gated stores. This is a new feature for brands that want to make their stores more special. The new feature was designed by Shopify to encourage fans to hold brand tokens.
Token stores on Shopify can launch a limited number of products, experiences, and airdrop tokens (NFTs). Fans of coin-only brands can access these tokens that support exclusivity.
Brands with token doors can also collaborate, allowing fans of both brands to access the other brand’s products for “a major release or a special drop.”
Shopify has also launched a feature that allows consumers and merchants to connect via crypto wallets to enable token-gated stores and a market.
Additionally, the e-commerce platform introduced an option to support printing and selling of NFTs directly from the blockchain to the online store. Ethereum, Polygon, Solana, and Flow have already been mentioned as supported blockchains.
Source: Crypto Hot News